Field Marketing Representative (South Florida)

About This Role

The Field Marketing Representative is a boots-on-the-ground, field-based role responsible for driving reorders through in-person account visits, conducting demos and tastings, and maintaining merchandising excellence across retail accounts. This is a Field-First role — you will spend 3–4 days per week visiting accounts face-to-face and 1–2 days per week conducting in-store demos.

Your Typical Week

• •3–4 days per week: In the field visiting accounts (10–12 accounts per day)
• •1–2 days per week: Conducting in-store demos and tastings
• •Admin supports you with route planning and reporting

In-Store Account Visits & Reorder Driving

• •Visit retail accounts in person to drive reorders through face-to-face conversations
• •Build strong relationships with store owners, managers, and staff
• •Check inventory levels and secure reorder commitments on the spot
• •Plan efficient multi-account routes to maximize territory coverage
• •Target: 60% reorder rate within 45 days of account opening

Merchandising Excellence

• •Ensure products are properly placed, faced, and highly visible during every visit
• •Set up and maintain POS materials (shelf talkers, table tents, cooler clings)
• •Negotiate for premium shelf placement and cold box positioning
• •Monitor product freshness and rotation
• •Document merchandising with photos during visits

Demos & Tastings

• •Conduct in-store demos and tastings to educate consumers and drive trial
• •Target: 10–12 demos per month at high-traffic accounts
• •Educate consumers about Lorea's hemp-derived THC beverages and benefits
• •Convert demo participants into buyers and build brand awareness

What Success Looks Like

• •You are in the field 3–4 days per week, visiting 10–12 accounts per day
• •Store owners and managers know you by name and look forward to your visits
• •Every account you visit has excellent product placement and merchandising
• •You conduct 10–12 high-quality demos per month
• •You maintain a 60% reorder rate on accounts within 45 days
• •You consistently drive 20 reorders per month through your in-person efforts

What We're Looking For

• •3+ years of experience in field marketing, merchandising, brand ambassador, or CPG sales
• •Experience in cannabis, THC, CBD, beverage, alcohol, or CPG field marketing
• •Experience with independent retailers, liquor stores, and convenience stores
• •Bilingual (English/Spanish) required for Miami market
• •Familiarity with Florida retail landscape
• •Track record of hitting/exceeding reorder targets through in-person efforts
• •Strong relationship-building skills — you thrive on face-to-face interactions
• •Self-motivated and comfortable working independently
• •Valid driver's license and reliable vehicle (daily driving required)
• •Weekend/evening availability for demos and events (required)
• •Passion for hemp/cannabis beverages and emerging CPG categories

Benefits

• Medical insurance
• Vision insurance
• Dental insurance
• 401(k)

Qualifications

• •Must be 21 years of age or older at the time of application
• •Authorized to work in the United States and currently reside here

A Note on Our Products

Lorea produces hemp-derived THC beverages intended for adults 21+.

Equal Opportunity Employer Statement

Lorea is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees and applicants. All qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.